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Branding Methods: A Handy Guide

 

You’ve found your perfect promotional product, it will look great with your company logo and it’s ideal for your budget…but how will you brand it? With so many methods available for different products it can be difficult to find the best option. So, here is a guide to help you find the branding method for you.

 

 

Embroidery
Embroidery is a stitching method that is extremely durable; usually associated with branding on clothing, bags and most fabrics. This is a technique often preferred over printing as it can give a higher quality look, it will also stay looking great even after washing.

 

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Embossing or Blocking
Embossing is the process of creating your design in relief on a surface using heat and pressure. Blocking is the process of using a stamp to leave an indented mark on a material, this can most effectively be done with printing on leather.
Engraving
If you are looking to put your branding on a product that will last a long time, engraving is the best option. For aluminium surfaces particularly, you can create a high-quality finish. The product can look more expensive and stylish due to this printing method. It works by cutting into the surface of hard objects like glass and metal. Laser engraving has now become more popular as it is a quicker way of achieving similar results.

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Transfer Printing
This is a method whereby the image is prepared on a special paper that is then placed onto the object in its ‘unglazed state’. After its initial firing to transfer the image to the object; the object is then glazed and fired again to make the image permanent. Because of its complexity, transfer printing is expensive and time consuming; but gives a great finish. It is mainly used when you need to apply a design to a curved or uneven surface, such as pottery or fabrics with a textured surface.
Screen Printing
Screen printing is the process of changing vectored images into a template, this is then laid onto a screen where the ink is forced through fine mesh onto the surface of the product. This is often used for designs with a one colour print because this process can do one colour at a time, although multiple colours can be printed.

 

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Pad Printing
Pad printing is simply the process of printing the artwork from a plate that holds the ink with your design, a silicone pad is brought down onto the plate which makes it tacky – from this it deposits the print onto the product. The ink usually dries quickly, and multiple colours can be printed.
Dye-Sublimation
A dye-sublimation print is a process that uses heat to transfer dye onto a product made of plastic card, paper or fabric. The ‘sublimation’ name is because the dye transitions between the solid and gas states without going through a liquid stage, and is mainly used for producing photographic prints.

 

Four Colour Process
The four colour process is a method used for printing images with more than three base colours. Images are broken down into the four CYMK (cyan, magenta, yellow and key black) colours. Individual colour plates are then created from the digital images. This allows the printer greater control over the whole process. By careful dot alignment the original artwork is recreated.

 

 

So there you have it, the various branding methods we use to create your perfect promotional product. Whichever method is applicable to your merchandise you can be sure there will be a great end result. Contact our friendly sales team today if you have an item in mind and would like advice on how it can be printed.

 

 

Festival

Festival Season Is Coming

 

It’s time to polish off your muddy boots, dig out your tent and clear your calendar – festival season is coming.

 

The summer months are the most popular for festivals and outdoor events. So, with summer slowly and surely approaching it’s time to think about making the most of promotional merchandise opportunities all across the UK and abroad.

 

Every year thousands of people attend festivals over the globe; expecting to have fun with friends, see their favourite band live and maybe receive a free goodie or two. Whether it’s an 80,000 attendance festival or an independent 4,000 capacity – you could be promoting your brand to a big crowd.

 

We have fantastic products in our festival range, perfect for giveaways. Our Suncare Lotion is always an appreciated item, with a carabiner for convenience it’s easy to carry around. The classically popular Silicone Wristbands are a great giveaway gift, simple yet effective and available in a wide range of colours. Or how about our Festival Day Kit? This ultimate survival kit includes an energy sweet, lemon fresh wipe, 2 mints, a poncho, sunscreen and tissues.

 

From hand sanitises and sweets, to smartphone fans for when you need to cool down – you can find the perfect promotional item. Brand it with your company logo or message to make an impact. If you can’t find what you’re looking for in our festival section, contact our friendly sales team who will source your ideal product for you!

 

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Promotional Beach Balls Are Perfect For Summer

Summer is slowly creeping closer, and soon people will be flocking to beaches to enjoy the sun for as long as it lasts! We head to the coast to top up our tans, relax, swim, spend quality time with the family and most of all – have fun!

 

So, whether you’re making the most of the great British summer or heading off abroad, one thing is for sure; you’ll be taking a beach ball with you. Why not make sure that it’s branded with your logo and design? You can promote your company on one of the most popular beach items everyone will see.

 

Here at AMT Marketing we have a great range of beach balls for fun with all the family – from our Play Large Beach Balls to our Extra Large Beach Balls, you are bound to find the perfect ball for your brand style. Our Large Beach Balls are even larger than the industry standard – providing a great branding area!

 

Festival goers will love our Ibiza Transparent Beach Balls, ideal for beach festivals as they come in a range of colours so you can find the perfect fit for your company. Order now to have your promotional beach balls ready to go by summer!

 

 

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The Fidget Cube Craze

The Fidget Cube was an idea first designed by two brothers who were self-proclaimed “fidgeters”. They started fundraising on the site ‘Kickstarter’ and within a week it had soared past its $15,000 goal. So, due to huge demand the fidget cube was officially born.

It’s made up of 6 sides including: a ball bearing and wheels, thumb stick, a groove called “breathe”, 5 small buttons, a switch, and a rotary circle to whirl under your thumb. Plenty of elements to keep your hands busy.

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The overwhelming response the brothers received on their boredom-busting mission exposed just how many closet “fidgeters” we have in society. Whether it’s absentmindedly twirling your pen, tapping your leg or doodling on your notepad – nearly all of us are guilty of it.

One of the reasons the fidget cube has gained popularity so quickly is that it looks remarkably professional, something compact and simple that doesn’t look out of place in the office.

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As well as using the cube at work, many have praised its usefulness regarding mental health. For people with ADHD it has proven to be an effective tool to help keep their minds occupied.

However, it doesn’t stop there; many mental health professionals believe it can help an even wider audience such as autistic children and anxiety suffers.

With this in mind, AMT Marketing have fidget cubes that you can brand with your company logo to create the perfect promotional product! They can be used in schools, offices, universities, or even as a giveaway at events. If you want your very own personalised fidget cube, please don’t hesitate to contact our friendly sales team today.

 

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Protein Shakers, the perfect workout partner

No doubt you will be familiar with protein shakers if you have started your health kick this year. Maybe a healthier you was part of your ‘New Year, new me’ motto. But finding the motivation to maintain our fitness plans is hard. That’s why most of us need a little help to keep us on the right track.

Protein shakers are the new must-have fitness essential. So why are some people late to the trend? Well, protein shakers may seem daunting if you’re just starting out.

But did you know, it’s actually really quite simple…if working out is new to you and you’re also keen on building muscle, you’ll need more protein that you usually would! That’s where protein shakers almost become an essential. More and more people are realising the benefits of adding protein to their diets to enhance their workout results.

To keep up with this rise in demand we have a variety of promotional protein shakers for you to choose from. From cheaper options like our Shaker 500cc to the luxury versions like our Deluxe Protein Shaker complete with built-in supplement storage compartments.

There are branded protein shakers for every company to make their own. With different colour options, designs and sizes you can be sure you’ll find the perfect personalised protein shaker to reflect your brand best. Contact our friendly sales team today.

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Fidget Spinners Are Your New Favourite Thing

Fidget Spinners are the latest craze sweeping the globe. From Australia, to America and now the U.K! The fidget spinner is taking over!

Forbes magazine recently described it as the “must-have office toy for 2017”.

So, what are fidget spinners and why the sudden popularity for a seemingly simple toy?

Well that’s just it – the fidget spinner is a simple toy; a handheld device that spins when you hold the centre in-between your fingertips. It’s also super fun…and addictive! Many have found that it is relaxing, soothing, and even acts as a stress relief. This explains why they have become such a popular office toy.

You’ll see the fidget spinner in schools, offices, with people on-the-go, at home…so why not put your logo on it for one of the must have promotional gifts of 2017.

At AMT Marketing we have a range of brightly coloured fidget spinners that you can brand with your logo to create the perfect gift for your workforce, clients, and potential customers. The fidget spinners are ideal for using as promotional giveaways. Contact our sales team for more information and to personalise your fidget spinner today!

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Summer Is Just Around The Corner

 

Is it just us or does it feel like summer? With Easter approaching and the promise of perfect weather (fingers crossed!) it’s time to take advantage of the warm sunshine.

At AMT Marketing we have a fantastic range of products to ensure that you can make the most of your time spent outdoors. If you’re thinking of picnics in the park then you’ll need the ultimate picnic bag – our personalised Donau BBQ Cooler Bag. Not only is it great for keeping your picnic food cool, it also comes with a metal BBQ that fits effortlessly into the bag for a BBQ on-the-go! We also have Wine Sleeve Coolers to ensure your wine is kept chill on a summer’s day. The perfect combination. And don’t worry, we have your entertainment covered too with our Foldable Frisbee’s, ideal for customising with your logo where it will be seen far and wide.

For those of us craving a more adventurous family day out, there’s the trips to the beach. A day filled of fun, sunbathing, and chilling out. For even more guaranteed relaxation we have the Sandy bucket, spade, and accessories set to keep the children busy. And why not personalise the ever-popular Beach Balls which will be used by all the family. A must have when by the sea!

Lastly for the perfect soundtrack to your day we have branded Bluetooth Speaker’s. In particular, the Big Boom Speaker, which has an FM radio function and is available in a range of fun, bright colours to keep that summer feeling alive.

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Easter

Easter Chocolate Must Haves!

 

Spring has arrived! And for those of us who haven’t quite finished our indulgent chocolate frenzy after Christmas – thankfully there is Easter. Because whilst most people think of baby chicks, Easter hats and daffodils, here at AMT Marketing we only have one thing on our minds…Easter eggs!

That’s why we have a great range of chocolates that can be branded with your logo to give as the perfect Easter gift. From a simple but tasty pouch of chocolate eggs to our fun carrot shaped bag filled with chocolate beanies, we have the ideal giveaway gifts for you. How about our mini bucket of speckled chocolate eggs to give from one office to another?

We even have a delicious large Easter egg with Walnut Whirls for you to go the extra mile for your most special clients.

So, this year, why not give the gift of personalised Easter chocolate everyone will enjoy. Contact our friendly sales team to create your perfect, personalised, promotional gift in time for Easter Sunday April 16th!

Luxury Hadleigh Maid Walnut Whirl Egg
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Easter round pot eggs
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coin date

The new pound coin is on its way!

 

In case you haven’t heard – the new £1 coin is arriving! On the 28th March it will begin circulation and by October it will be the only pound coin you need.

So, why are we changing the beloved £1 coin we’ve used for over 30 years? Well, unfortunately the coin was easily imitated – with an estimated 1 in 30 being a fake. The new coin has several advanced features that will make it a lot harder to counterfeit.

These new features include:

  • Ridged edges on alternate sides
  • A hologram that changes from a pound symbol to the number “1” when moved from side to side
  • Made of two metals; a gold coloured ring on the outside, then a silver coloured ring on the inside
  • Lastly, it will have 12 sides making it more recognisable

Because of the arrival of this new coin, we must now make some changes. Some businesses need to change their equipment, some people need to turn in their piggy bank coins, and some of us will need to adjust simple things like our handy trolley keyrings.

Fortunately, at AMT Marketing we are here to help. We have personalised trolley keyrings for the “old” pound coin to help you during transition from old to new (where some places like supermarkets may take time to update their trolleys with the new coin). From thereon we have brand new personalised coin keyrings, so you can give a thoughtful customised gift that’s one step ahead of the change.

RFID

Are RFID Wallets really necessary?

 

What if I told you somebody can scan your credit card merely by standing next to you…

Well thanks to new technology and innovative methods, the threat of credit card fraud and stolen identities is on the increase. Fraudsters are now targeting individuals by “scanning” card details right out of their back pockets with a new device…without them even realising! This includes anything with a readable chip – like passports and driver’s licenses.

So, is this a real threat we should be concerned about?

Well, the answer is yes. If your card, like many, has an RFID chip embedded within it unfortunately you are vulnerable to this type of theft. RFID chips have electromagnetic fields that can effectively be read without consent, as long as the thief is close enough.

One way to ensure the safety of your card details is by using an RFID Wallet – making your card unreadable to scammers. We have a range of durable and stylish RFID Wallets to help you feel secure when you’re out and about. Our RFID Credit Card Protector can be branded up to full colour for a simple yet effective style. Or alternatively, why not take a look at our Adventurer RFID Card Holder that can be engraved – great for achieving a classier look. Whatever your choice of card protection, make it personal.