You’ve found your perfect promotional product, it will look great with your company logo and it’s ideal for your budget…but how will you brand it? With so many methods available for different products it can be difficult to find the best option. So, here is a guide to help you find the branding method for you.
Embroidery is a stitching method that is extremely durable; usually associated with branding on clothing, bags and most fabrics. This is a technique often preferred over printing as it can give a higher quality look, it will also stay looking great even after washing.
Embossing or Blocking
Embossing is the process of creating your design in relief on a surface using heat and pressure. Blocking is the process of using a stamp to leave an indented mark on a material, this can most effectively be done with printing on leather.
If you are looking to put your branding on a product that will last a long time, engraving is the best option. For aluminium surfaces particularly, you can create a high-quality finish. The product can look more expensive and stylish due to this printing method. It works by cutting into the surface of hard objects like glass and metal. Laser engraving has now become more popular as it is a quicker way of achieving similar results.
This is a method whereby the image is prepared on a special paper that is then placed onto the object in its ‘unglazed state’. After its initial firing to transfer the image to the object; the object is then glazed and fired again to make the image permanent. Because of its complexity, transfer printing is expensive and time consuming; but gives a great finish. It is mainly used when you need to apply a design to a curved or uneven surface, such as pottery or fabrics with a textured surface.
Screen printing is the process of changing vectored images into a template, this is then laid onto a screen where the ink is forced through fine mesh onto the surface of the product. This is often used for designs with a one colour print because this process can do one colour at a time, although multiple colours can be printed.
Pad printing is simply the process of printing the artwork from a plate that holds the ink with your design, a silicone pad is brought down onto the plate which makes it tacky – from this it deposits the print onto the product. The ink usually dries quickly, and multiple colours can be printed.
A dye-sublimation print is a process that uses heat to transfer dye onto a product made of plastic card, paper or fabric. The ‘sublimation’ name is because the dye transitions between the solid and gas states without going through a liquid stage, and is mainly used for producing photographic prints.
Four Colour Process
The four colour process is a method used for printing images with more than three base colours. Images are broken down into the four CYMK (cyan, magenta, yellow and key black) colours. Individual colour plates are then created from the digital images. This allows the printer greater control over the whole process. By careful dot alignment the original artwork is recreated.
So there you have it, the various branding methods we use to create your perfect promotional product. Whichever method is applicable to your merchandise you can be sure there will be a great end result. Contact our friendly sales team today if you have an item in mind and would like advice on how it can be printed.