Sports club merchandise, from jerseys to hats, has evolved into a vital part of the fan experience. With a rich history dating back to the 1980s, it has become a significant revenue source for teams. Today, the global sports merchandise market surpasses $50 billion, with football/soccer leading the way. Popular items include t-shirts, jerseys, hats, accessories, and unique memorabilia. For fans, merchandise fosters community and connection, while clubs benefit from revenue and increased brand loyalty.